Best Baby Laundry Detergent Australia 2026: Safe, Gentle Options for Sensitive Skin & Eczema
The short answer: a fragrance-free, hypoallergenic detergent — the Ecostore Ultra Sensitive range is the one we keep coming back to — is the safest choice for washing baby clothes in Australia, especially for sensitive or eczema-prone skin. Below is the full comparison, what to avoid on the label, and answers to the questions parents ask most.
Introduction: Does Your Baby Really Need Special Laundry Detergent?
When my daughter developed a rash at six weeks old, I never suspected our regular laundry detergent could be the culprit. After all, we’d been using the same “gentle” brand for years. But after switching to a fragrance-free baby detergent, her skin cleared up within days.
Here’s the truth many Australian parents discover the hard way: baby skin is fundamentally different from adult skin. It’s thinner, more permeable, and far more reactive to the cocktail of chemicals found in standard laundry detergents—even the ones marketed as “sensitive.”
But do you actually need a special baby laundry detergent, or is it just clever marketing? The answer, as with most parenting questions, is: it depends. Some babies will be fine with whatever you’re using now. Others—particularly those prone to eczema, allergies, or sensitive skin—will genuinely benefit from gentler options.
This guide will help you understand what makes baby laundry detergent different, which ingredients to avoid, and which products Australian parents are actually using and recommending in 2026. Whether your baby has eczema, sensitive skin, or you simply want the safest option, we’ve got you covered.
Comparison Table: Baby Laundry Detergents at a Glance
Why Baby Skin Needs Different Care
Before we dive into product recommendations, let’s talk about why baby laundry detergent exists in the first place.
Baby Skin is Structurally Different
Thinner barrier: A baby’s skin is about 30% thinner than adult skin, making it more permeable to chemicals and irritants left behind on clothing.
Higher pH sensitivity: Newborn skin has a higher pH than adult skin and takes several months to develop its protective acid mantle. Harsh detergents can disrupt this process.
Faster absorption: What sits on fabric against your baby’s skin gets absorbed more readily than it would through adult skin.
Australian Climate Considerations
Our hot, humid climate in many parts of Australia means:
- Babies sweat more, keeping fabric in closer contact with skin
- Increased risk of heat rash and skin irritation
- Greater need for breathable, residue-free clothing
- More frequent washing (more detergent exposure)
The Eczema Connection
According to the Eczema Association of Australasia, approximately 1 in 3 Australian children develops eczema, often appearing in the first few months of life. Laundry detergent is one of the most common environmental triggers for eczema flare-ups, making the choice of detergent genuinely important for affected families.
Ingredients to Avoid: What Makes Regular Detergent Problematic
Not all detergents are created equal. Here are the ingredients commonly found in regular laundry detergents that can irritate baby skin:
1. Synthetic Fragrances
Why they’re used: To make clothes smell “fresh” and “clean”
The problem: Fragrances can contain dozens or even hundreds of undisclosed chemicals, many of which are skin irritants or allergens
What to look for instead: “Fragrance-free” or “unscented” (note: “unscented” can sometimes mean fragrance is used to mask chemical smells, so “fragrance-free” is better)
2. Optical Brighteners
Why they’re used: These chemicals make whites appear whiter by absorbing UV light
The problem: They remain on fabric after washing and can cause photosensitive reactions when exposed to sunlight—particularly problematic in sunny Australia
What to look for instead: Detergents labeled “no optical brighteners” or “no UV brighteners”
3. Harsh Surfactants (SLS/SLES)
Why they’re used: Sodium Lauryl Sulfate and Sodium Laureth Sulfate create foam and remove dirt
The problem: They can strip skin’s natural oils and cause irritation, especially with repeated exposure
What to look for instead: Plant-based or gentler surfactants, or products specifically labeled “SLS-free”
4. Enzymes
Why they’re used: Break down protein-based stains (excellent for removing food, blood, grass)
The problem: While effective cleaners, enzymes can remain in fabric and irritate sensitive skin, particularly for babies with eczema
What to look for instead: “Enzyme-free” formulas (though you may sacrifice some stain-fighting power)
Note: Some babies tolerate enzymes fine; others react badly. If your baby has no skin issues, enzyme-containing detergents are generally safe and more effective.
5. Phosphates
Why they’re used: Soften water and boost cleaning power
The problem: Environmental pollutants that are also skin irritants for some babies
What to look for instead: “Phosphate-free” (most modern detergents in Australia are already phosphate-free due to environmental regulations)
6. Dyes and Colourants
Why they’re used: To make the detergent itself look appealing
The problem: Unnecessary chemicals that can trigger reactions in sensitive skin
What to look for instead: Clear or naturally coloured formulas
7. Preservatives (Parabens, Formaldehyde Releasers)
Why they’re used: Extend shelf life
The problem: Known sensitisers and potential hormone disruptors
What to look for instead: Plant-based preservatives or preservative-free formulas
Quick Comparison: Best Baby Laundry Detergents Australia
| Product | Best For | View on Amazon |
|---|---|---|
| Ecostore Ultra Sensitive Liquid (2 x 1L) | Best overall | View on Amazon |
| Cold Power Sensitive Liquid 4L | Budget-friendly liquid | View on Amazon |
| Ecostore Ultra Sensitive Powder | Powder / cloth nappies | Not linked |
| Purity Sensitive | Severe eczema | Not linked |
| OMO Ultimate Sensitive 4L | Mainstream pick | View on Amazon |
| Euky Bear Baby Laundry Liquid | Natural Australian option | Not linked |
| Earthwise Sensitive 2L | Large families | View on Amazon |
| Earth Choice Laundry Powder | Budget powder | View on Amazon |
The 8 Best Baby Laundry Detergents in Australia (2026)
After researching available products on Amazon Australia and Australian supermarkets, plus considering feedback from parents of babies with eczema and sensitive skin, here are our top picks:
1. Ecostore Ultra Sensitive Laundry Liquid — Best Overall
ASIN: B0C6QCCG94 (2 x 1L pack)
Available: Amazon (sold as a two-pack of 1L bottles), Woolworths, Coles, IGA
Ecostore’s Ultra Sensitive formula is dermatologically tested, Sensitive Choice approved by the National Asthma Council Australia, and genuinely fragrance-free. This New Zealand brand has become a staple in Australian households, and for good reason.
Key Features:
- 100% fragrance-free
- Plant and mineral-based ingredients
- No enzymes, optical brighteners, or dyes
- Allergy & Asthma Friendly certified
- Suitable for front and top loaders
- Greywater and septic safe
Recommended By: Eczema Association of Australasia, Australian parents on forums consistently rate this as their top choice
PROS
-
Widely available in Australian supermarkets
-
Excellent for eczema-prone skin
-
Dermatologically tested
-
Effective cleaning despite gentle formula
-
Third-party certification (Sensitive Choice)
-
Environmentally responsible
-
Pleasant to use (no overpowering “eco” smell)
CONS
-
Pricier than mainstream brands
-
Less effective on heavy stains without pre-treatment
-
Doesn’t have that “fresh laundry” scent some people expect
WHO IT'S BEST FOR
-
Families with eczema, allergies, or asthma; environmentally conscious parents who want proven results.
2. Cold Power Sensitive Liquid Laundry Detergent — Best Budget Option
ASIN: B0D5YK5HS9 (4L)
Available: Amazon, supermarkets
Cold Power’s Sensitive liquid is a mainstream detergent formulated for sensitive skin, sold in a large 4-litre bottle that suits families getting through plenty of washing.
Key Features:
- Formulated for sensitive skin
- Large 4L bottle
- Liquid formula
- Widely available in Australia
Note: If your child has significant eczema, enzyme-free certified options like Ecostore or Purity are the safer bet.
PROS
-
Most affordable gentle option
-
Readily available at major supermarkets
-
Australian made
-
Ultra-concentrated means less packaging waste
-
Actually cleans well (not just “gentle”)
-
Good for everyday use
CONS
-
Contains enzymes (can irritate very sensitive skin)
-
Not as many certifications as Ecostore
-
Some parents report it’s less effective in hard water
WHO IT'S BEST FOR
-
Budget-conscious families whose babies have mild sensitivity or for everyday washing when your baby doesn’t have severe eczema.
3. Ecostore Ultra Sensitive Laundry Powder — Best Powder Formula
Available: Woolworths, Coles
For families who prefer powder detergent (better for heavily soiled items and nappies), Ecostore’s powder delivers the same gentle formula in a more powerful cleaning format.
Key Features:
- Same gentle formula as the liquid
- Fragrance-free
- Powerful stain removal
- Plant and mineral-based
- Suitable for cloth nappies
- Sensitive Choice approved
PROS
-
Better stain-fighting than liquid
-
Excellent for cloth nappies
-
Same certifications as the liquid
-
Works well in cold water
-
More concentrated cleaning power
CONS
-
Higher cost per load than liquid
-
Can leave residue if not dissolved properly
-
Not ideal for front loaders (liquid works better)
WHO IT'S BEST FOR
-
Families using cloth nappies, dealing with heavy soiling, or who prefer powder detergents.
4. Purity Sensitive Laundry Liquid — Best for Severe Eczema
Available: Woolworths, Coles, independent supermarkets, online
Website: Natures Organics – Purity Range
Purity Sensitive, made by Australian company Natures Organics, is specifically formulated for people with eczema and psoriasis. Many Australian dermatologists recommend it.
Key Features:
- Dermatologically tested
- Free from phosphates, dyes, enzymes, and fragrance
- Australian made and owned
- Suitable for the whole family
- pH balanced
- Hypoallergenic
Parent Feedback: Consistently mentioned in Australian parenting forums as “the one that finally worked” for babies with severe eczema.
PROS
-
Specifically designed for eczema/psoriasis
-
Recommended by Australian dermatologists
-
Australian owned
-
Affordable
-
Widely available
-
Consistently high ratings from parents of eczema babies
CONS
-
Not available on Amazon (supermarkets only)
-
Less effective on tough stains
-
Can be harder to find than major brands
WHO IT'S BEST FOR
-
Babies with diagnosed eczema or psoriasis, or families where multiple members have sensitive skin
5. OMO Ultimate Sensitive Laundry Liquid — Best Mainstream Option
ASIN: B0F949VLXT (4L)
Available: Amazon, Woolworths, Coles
From a trusted Australian household name, Omo Sensitive offers a gentler alternative to their regular formula while maintaining the cleaning power Omo is known for.
Key Features:
- Tough on stains but gentle on skin
- Suitable for sensitive skin
- Front and top loader compatible
- Large 4L bottle
PROS
-
Trusted brand
-
Widely available
-
Good cleaning power
-
Affordable
-
Easy to find on sale
-
Many Aussie families already trust Omo
CONS
-
Still contains some synthetic ingredients
-
Not as “clean” ingredient-wise as Ecostore or Purity
-
May not be gentle enough for severe eczema
WHO IT'S BEST FOR
-
Families transitioning from regular detergent who want a gentler option without going full eco/natural, or babies with mild sensitivity.
6. Euky Bear Baby Laundry Liquid — Best Natural Australian Option
Available: Chemist Warehouse, Baby Bunting
This Australian brand incorporates natural eucalyptus oil for its antibacterial properties while remaining gentle on skin.
Key Features:
- Formulated with natural eucalyptus oil
- Hypoallergenic
- Plant-based ingredients
- Australian made
- Gentle on sensitive skin
- Pleasant natural scent (from eucalyptus)
Important: While the eucalyptus is natural, it is still a scent/fragrance. For babies with severe eczema, truly fragrance-free options like Ecostore or Purity are safer.
PROS
-
Natural antibacterial properties
-
Australian made
-
Gentle natural scent (not synthetic)
-
Good for families who want some scent but natural
-
Effective cleaning
CONS
-
Not completely fragrance-free (eucalyptus scent)
-
Higher price point
-
Not as widely available as supermarket brands
-
Eucalyptus can irritate some very sensitive babies
WHO IT'S BEST FOR
-
Families who prefer natural Australian-made products and don’t need completely fragrance-free options.
7. Earthwise Sensitive Laundry Liquid — Best for Large Families
ASIN: B0D4VS8DT8 (2L)
Available: Amazon, Woolworths, Coles
For families doing multiple loads daily, Earthwise offers a larger bottle with plant-powered cleaning and naturally derived enzymes.
Key Features:
- 2L bottle (40 washes)
- Dermatologically tested
- Plant-powered cleaning
- Naturally derived enzymes
- Suitable for front and top loaders
- Fragrance-free
PROS
-
Large bottle = less frequent purchasing
-
Good value for frequent washers
-
Effective cleaning
-
Dermatologically tested
CONS
-
Contains enzymes (even if naturally derived)
-
Larger bottle takes up more storage space
-
Not as many third-party certifications
WHO IT'S BEST FOR
-
Large families or cloth nappy users who go through detergent quickly and need effective gentle cleaning.
8. Earth Choice Ultra Concentrate Laundry Powder — Best Budget Powder
ASIN: B079K2XK4F (1kg)
Available: Amazon, Woolworths, Coles
If you prefer powder and need to watch your budget, Earth Choice delivers impressive value.
Key Features:
- Ultra-concentrated powder
- Plant-derived ingredients
- No phosphates
- Australian made
- Front and top loader safe
- 50 washes per box
PROS
-
Most affordable option overall
-
Effective cleaning
-
Ultra-concentrated
-
Australian made
-
Readily available
CONS
-
Contains enzymes and fragrance
-
Not suitable for very sensitive skin
-
Can leave residue if not properly dissolved
WHO IT'S BEST FOR
-
Budget-conscious families whose babies don’t have significant sensitivity, or for washing non-baby items in a separate load.
How to Choose the Right Baby Laundry Detergent
Step 1: Assess Your Baby’s Skin Sensitivity
No skin issues: If your baby has normal, healthy skin with no reactions, you might not need to switch from your current gentle detergent. However, many parents prefer to start with baby-safe options preventatively.
Mild sensitivity or family history: Choose fragrance-free, dermatologically tested options like Cold Power Sensitive or Omo Sensitive.
Eczema or diagnosed skin conditions: Go with enzyme-free, fully certified options like Ecostore Ultra Sensitive or Purity Sensitive.
Severe eczema or multiple allergies: Ecostore Ultra Sensitive or Purity Sensitive are your safest bets, as they have the cleanest ingredient lists and third-party certifications.
Step 2: Consider Your Washing Machine Type
Front loaders: Prefer liquid detergents (Ecostore liquid, Cold Power Sensitive, Purity)
Top loaders: Both liquid and powder work well
Older machines: Powders dissolve better in warm water; liquids are more reliable in cold
High-efficiency (HE) machines: Most modern Australian detergents are HE-compatible, but check the label
Step 3: Think About Your Laundry Habits
Cloth nappies: Choose powder formulas (Ecostore powder, Earth Choice powder) for stronger cleaning power. Ensure it’s suitable for cloth nappies.
Cold water washing: Modern liquids perform better in cold water than powders
Frequency: If you’re washing daily, consider larger bottles (Earthwise 2L) or concentrate packs
Stain levels: Heavily soiled items might need enzyme-containing detergents or pre-treatment
Step 4: Budget Considerations
Tightest budget: Earth Choice Powder or the large-bottle Cold Power Sensitive
Mid-range: Purity Sensitive or Ecostore Liquid
Premium: Euky Bear for a natural Australian-made option
Pro tip: Calculate cost per load, not just bottle price. Concentrated formulas often work out cheaper despite higher upfront cost.
Step 5: Environmental Values
Most eco-friendly: Ecostore (plant-based, minimal packaging, greywater safe)
Australian-made preference: Purity, Earth Choice, Euky Bear (all Australian made)
Mainstream with eco credentials: Omo Sensitive (Unilever has sustainability commitments)
Australian Brands vs International: What’s Available Here
Widely Available in Australia:
- Ecostore (New Zealand brand, Australian staple)
- Purity (Australian made, Natures Organics)
- Earth Choice (Australian made)
- Omo Sensitive (Unilever, Australian market)
- Euky Bear (Australian made)
- Earthwise (Available at major supermarkets)
International Brands (Harder to Find):
- Dreft (Available occasionally at Chemist Warehouse)
- Babyganics (Must order online, expensive shipping)
- Seventh Generation (Amazon sometimes, inconsistent stock)
Verdict: Stick with Australian-available brands. Our local options are excellent quality, more affordable, and readily accessible when you need a refill quickly.
Special Considerations for Eczema-Prone Babies
If your baby has eczema, choosing the right laundry detergent is crucial. Here’s what Australian dermatologists and the Eczema Association recommend:
The Eczema-Safe Checklist
Fragrance-free (not just “unscented”)
Enzyme-free (enzymes can remain in fabric and irritate)
No optical brighteners
No dyes or colours
Dermatologically tested
pH balanced or neutral
Third-party certification (Sensitive Choice, Allergy Certified)
Top Eczema-Safe Choices:
- Ecostore Ultra Sensitive (Sensitive Choice approved)
- Purity Sensitive (specifically formulated for eczema)
- Ecostore Powder (for cloth nappies and heavy soiling)
What the Eczema Association of Australasia Recommends:
- Use fragrance-free, low-irritant detergents
- Wash new clothes before first wear
- Use an extra rinse cycle to remove detergent residue
- Avoid fabric softeners (they leave residue that irritates eczema)
- Wash baby’s clothes separately from heavily soiled adult items
When to See a Dermatologist:
If you’ve switched to eczema-safe detergent and your baby’s skin isn’t improving within 2-3 weeks, consult a paediatric dermatologist. Sometimes the issue isn’t the detergent but another trigger like:
- Food allergies
- Environmental allergens (dust mites, pets)
- Water quality (very hard water can worsen eczema)
- Fabric types (some babies react to wool or synthetic fabrics)
How to Properly Wash Baby Clothes
Even the best detergent won’t work optimally if you’re not washing correctly. Here’s the proper technique for baby laundry:
Pre-Washing New Clothes
Why: New clothes contain manufacturing chemicals, dyes, and fabric treatments that can irritate baby skin
How:
- Wash ALL new baby clothes before first wear
- Use baby detergent even for this first wash
- Don’t add other items to this load
- Use an extra rinse cycle
The Washing Process
Step 1: Sort
- Separate heavily soiled items (spit-up, nappy blowouts) from lightly soiled items
- Wash delicates (bonnets, special outfits) separately
- Keep baby laundry separate from adult items if possible
Step 2: Measure Correctly
- Use the recommended amount—more is NOT better
- Too much detergent leaves residue that irritates skin
- For soft water, you may need slightly less
- For hard water, you might need slightly more (or a water softener)
Step 3: Choose the Right Cycle
- Normal cycle: For most baby clothes
- Delicate cycle: For special items, bonnets, dresses
- Heavy duty: For cloth nappies (if machine allows)
- Temperature: 30-40°C is sufficient for most items; 60°C for cloth nappies or illness-related items
Step 4: Extra Rinse
- Always use an extra rinse cycle for babies with eczema or sensitive skin
- This removes detergent residue that can irritate
- Especially important if you have hard water
Step 5: Drying
- Line drying: Best for sensitive skin (sunshine is a natural sanitiser)
- Tumble dryer: Use low heat; avoid dryer sheets (they contain fragrance and irritants)
- Avoid: Fabric softeners—they leave a residue coating that can irritate skin
Treating Stains Safely
Baby clothes get stained. Here’s how to handle it without resorting to harsh chemicals:
For organic stains (poo, vomit, milk):
- Rinse immediately with cold water
- Soak in cold water with a scoop of detergent for 30 minutes
- Wash as normal
- Sunshine trick: Lay damp stained items in direct sunlight—it naturally bleaches out stains
For stubborn stains:
- Make a paste of bi-carb soda and water
- Apply to stain, let sit for 15 minutes
- Wash as normal
- Never use bleach or harsh stain removers on baby clothes
Pro tip: Accept that some stains won’t come out. Baby clothes are temporary—their skin health is permanent.
Cost Comparison: Is Baby Detergent Worth It?
Let’s do the maths on whether baby detergent is actually more expensive:
The Actual Difference:
Per load, dedicated baby and sensitive-skin detergents typically cost only slightly more than regular mainstream options — for most families the gap works out to a few dollars a month at most.
Is It Worth It?
If your baby has eczema or sensitive skin: Absolutely. The cost of treating eczema flare-ups (medicated creams, doctor visits, discomfort) far exceeds a few dollars a month in detergent.
If your baby has normal skin: It’s a personal choice. The extra cost is minimal, and many parents prefer the peace of mind of using gentler products.
Money-saving tip: Buy larger bottles or multi-packs on special. Ecostore and Earth Choice regularly go on sale at Woolworths and Coles.
When to Switch from Baby Detergent to Regular Detergent
There’s no hard-and-fast rule about when to switch, but here are the considerations:
Signs Your Child Can Handle Regular Detergent:
No history of eczema or skin reactions
Over 12-18 months old
Skin has matured (thicker, less reactive)
No family history of severe allergies
When to Keep Using Baby Detergent:
Your child still has eczema or sensitive skin
Younger siblings who need gentle detergent
You prefer the eco-friendly formulas
The cost difference doesn’t bother you
The Gradual Transition Approach:
- Test first: Wash a few items in regular detergent
- Monitor: Watch for reactions over a week
- Mix loads: Continue baby detergent for items touching skin directly (pyjamas, underwear); use regular for outerwear
- Full switch: If no reactions after a month, switch completely
Truth from a parent: My daughter is 3 and we still use Ecostore for the whole family. We prefer the eco-credentials and fragrance-free formula, so there’s no rush to switch back.
Fabric Softeners & Dryer Sheets: Skip Them
Here’s the short answer: Don’t use fabric softeners or dryer sheets on baby clothes.
Why:
- They coat fabric with a waxy residue
- This residue reduces absorbency (problematic for bibs, towels, cloth nappies)
- The coating contains fragrances and chemicals that sit against baby’s skin
- They’re a common trigger for eczema flare-ups
- They can reduce flame-retardant properties of pyjamas
But my baby’s clothes are so stiff without softener!
Natural alternatives:
- White vinegar: Add 1/4 cup to the rinse cycle (yes, really—it softens naturally and doesn’t leave a smell)
- Dryer balls: Wool dryer balls soften clothes and speed drying without chemicals
- Line drying: Brings items in slightly damp and finish in the dryer for 10 minutes
- Shake items before drying: Loosens fibres and reduces stiffness
1. Do I really need to buy special baby laundry detergent?
Not every baby needs it, but many benefit from it. If your baby has eczema, sensitive skin, or allergies, yes—baby-specific or sensitive detergent makes a genuine difference. If your baby has normal skin and you’re already using a gentle, fragrance-free detergent, you might be fine continuing with it.
That said, baby skin IS more delicate than adult skin, so using gentler detergent for at least the first 6-12 months is generally recommended by paediatricians and dermatologists.
When you definitely need it:
- Baby has eczema or atopic dermatitis
- Family history of allergies or sensitive skin
- Baby develops rashes or irritation
- You’re using cloth nappies (gentler detergents protect fabric)
2. Can I wash baby clothes with my regular clothes?
You can, but many Australian parents choose to wash them separately, at least for the first few months:
Reasons to wash separately:
- Baby clothes require gentler detergent
- Adult clothes might have heavier soiling (dirt, sweat, strong odours)
- Different washing temperatures might be needed
- Easier to use extra rinse cycles for baby items only
When combined washing is fine:
- Your whole family uses sensitive detergent
- Baby is older (6+ months) with no skin issues
- You’re washing lightly soiled items only
Practical compromise: Wash baby’s body-contact clothes (onesies, pyjamas) separately with baby detergent, but towels, blankets, and outerwear can go with family laundry.
3. What’s the difference between fragrance-free and unscented?
This confuses many parents, and it’s an important distinction:
Fragrance-free: Contains NO added fragrance ingredients whatsoever. This is what you want for sensitive skin.
Unscented: May actually contain fragrance ingredients used to mask the natural smell of the detergent’s ingredients. It smells neutral, but fragrances are present.
For baby laundry: Always choose “fragrance-free” over “unscented” if your baby has eczema or sensitive skin.
Check the label: Look for “fragrance-free” or “no added fragrance” specifically stated.
4. Is powder or liquid better for baby clothes?
Both can work, but liquid is generally preferred for baby clothes:
Liquid pros:
- Dissolves completely (no residue risk)
- Works well in cold water
- Better for front loaders
- Easier to measure precisely
- No dust when pouring
Powder pros:
- Better for heavy staining
- Often more economical
- Works well for cloth nappies
- More concentrated cleaning power
- Less packaging waste
For most Australian families: Liquid is the easier, safer choice for everyday baby laundry. Use powder if you’re washing cloth nappies or dealing with particularly heavy soiling.
5. Can baby laundry detergent be used for cloth nappies?
Some can, others can’t:
Safe for cloth nappies:
- Ecostore Ultra Sensitive Powder (specifically safe for cloth nappies)
- Earth Choice powders
- Most fragrance-free, enzyme-free powders
Avoid for cloth nappies:
- Detergents with lots of oils or plant-based additives (build up in fabric)
- Heavily fragranced products
- Some natural detergents leave residue
Check specifically: If you’re using cloth nappies, verify the detergent is suitable. Build-up from the wrong detergent reduces absorbency and can cause leaks.
Pro tip: Many Australian cloth nappy retailers provide specific detergent recommendations for their products.
6. How much detergent should I actually use?
Less than you think. Modern detergents are highly concentrated:
For baby clothes (lightly to moderately soiled):
- Follow bottle recommendations for a “lightly soiled” load
- Usually 1/3 to 1/2 the cap for a standard load
- For a small baby-only load, even less
Signs you’re using too much:
- Soapy residue or bubbles visible during rinse
- Clothes feel stiff or soapy after drying
- Baby develops skin irritation
- Washing machine smells soapy
Signs you’re using too little:
- Clothes don’t smell clean
- Stains aren’t coming out
- Fabric feels greasy
Australian water consideration: If you have hard water (common in Adelaide, Perth, parts of Melbourne), you might need slightly more detergent. Soft water requires less.
Pro tip: Start with less than recommended and increase only if clothes aren’t coming clean.
7. Should I use an extra rinse cycle?
Yes, if:
- Your baby has eczema or very sensitive skin
- You have hard water (detergent is harder to rinse away)
- You’re washing cloth nappies
- You notice any residue or soap smell after washing
It’s optional if:
- Baby has normal skin with no reactions
- You have soft water
- You’re using minimal detergent as recommended
Why it helps: The extra rinse removes all traces of detergent from fabric, eliminating a common irritant for sensitive skin.
Australian perspective: Given our hot climate and babies’ tendency to sweat, an extra rinse is generally worth it for body-contact clothing like singlets and onesies.
8. Is Ecostore really better than Earth Choice?
Both are excellent gentle options, but there are differences:
Ecostore advantages:
- Enzyme-free (better for very sensitive skin)
- Sensitive Choice certified
- Stricter ingredient standards
- Fragrance-free guaranteed
Earth Choice advantages:
- Generally cheaper per load
- Contains enzymes (better stain removal)
- More readily available
- Australian made
Verdict:
For severe eczema or extreme sensitivity: Ecostore is the safer choice.
For mild sensitivity or prevention: Earth Choice offers excellent value and performance.
For environmental values: Both are good; Ecostore edges ahead slightly.
Many Australian families use Ecostore for the first 6-12 months, then switch to Earth Choice once baby’s skin is more mature.
9. When can I start using fabric softener on baby clothes?
Short answer: Not until at least 12 months, and even then, it’s not necessary.
Longer answer: Fabric softeners coat fabric with chemicals that can irritate skin, reduce absorbency, and are unnecessary for baby clothes. Most dermatologists recommend avoiding them entirely for children with eczema or sensitive skin.
If you must use softener:
- Wait until at least 12-18 months
- Choose fragrance-free, dye-free versions
- Use sparingly (half the recommended amount)
- Never use on items that need absorbency (bibs, towels, cloth nappies)
Better alternatives: White vinegar in the rinse cycle, or wool dryer balls.
10. Can I make my own baby laundry detergent?
You can, but it’s not always advisable:
DIY detergent risks:
- Homemade soap can leave residue (causes rashes)
- Hard to get concentrations right (either ineffective or too strong)
- No dermatological testing
- Can damage modern washing machines (especially front loaders)
- Often doesn’t rinse cleanly
When DIY might work:
- You have a top loader (more forgiving)
- You’re using proven recipes with good feedback
- Your baby has normal, non-sensitive skin
- You’re making small batches to test first
Verdict: Given that budget-friendly, dermatologically tested baby detergents are readily available, the savings from DIY aren’t worth the risks for most Australian families.
If you’re motivated by environmental concerns: Ecostore or Earth Choice are eco-friendly commercial options that work reliably.
11. What if my baby develops a rash after I start using a new detergent?
Immediate steps:
- Stop using the new detergent immediately
- Rewash all baby’s clothes in fragrance-free detergent with an extra rinse
- Give baby a gentle bath (water only or with QV wash)
- Monitor the rash for 48-72 hours
See a GP if:
- Rash spreads or worsens
- Baby seems uncomfortable or scratches excessively
- Rash doesn’t improve within 3-4 days after stopping the trigger
- Baby develops fever or other symptoms
Prevention:
- Always wash new clothes before first wear
- When switching detergents, test on a few items first
- Keep a note of what you’ve tried (helpful for identifying patterns)
Common culprits: Fragrances, enzymes, optical brighteners, and dyes. Switch to the most basic fragrance-free, enzyme-free option (Ecostore or Purity) for the safest restart.
12. Do I need separate detergent for cloth nappies?
Not necessarily, but cloth nappies have specific requirements:
You can use your regular baby detergent if:
- It’s free from fabric softeners, oils, and heavy additives
- It rinses cleanly (use extra rinse cycle)
- It’s effective at removing soiling
- It’s suitable for cloth nappies (check the label)
Options that work for both baby clothes AND cloth nappies:
- Ecostore Ultra Sensitive Powder
- Earth Choice powders
- Most fragrance-free, additive-free powders
Avoid for cloth nappies:
- Detergents with plant oils (cause repelling)
- Heavily fragranced products (residue)
- Natural detergents with lots of additives
- Fabric softeners (disaster for nappies)
Pro tip: The Australian cloth nappy community is strong on Facebook and forums. Check with your nappy brand’s recommendations or join a local group for tested advice.
Final Verdict: Our Top Recommendations
After reviewing the available options in Australia for 2026, here are our top picks for different situations:
Best Overall: Ecostore Ultra Sensitive Laundry Liquid
The combination of proven gentle formula, Sensitive Choice certification, widespread availability, and consistently positive feedback from Australian parents makes this our top recommendation.
Best for: Families with eczema, allergies, or who want certified peace of mind
Best Value: Cold Power Sensitive Liquid
A big 4-litre bottle of sensitive-skin liquid from a mainstream brand — widely available and economical per wash.
Best for: Budget-conscious families with mild sensitivity or for everyday use
Best for Severe Eczema: Purity Sensitive
Specifically formulated for eczema and recommended by Australian dermatologists, Purity has helped countless babies with severe skin conditions.
Best for: Babies with diagnosed eczema, psoriasis, or extreme sensitivity
Available: Woolworths, Coles, independent supermarkets
Best for Cloth Nappies: Ecostore Ultra Sensitive Powder
Powerful enough to tackle heavily soiled nappies while gentle enough for baby skin, and specifically formulated to be safe for cloth nappies.
Best for: Cloth nappy families who want one detergent for everything
Available: Woolworths, Coles
Conclusion: Your Baby’s Skin Deserves the Best
Choosing a laundry detergent might seem like a small decision in the grand scheme of parenting, but for babies with sensitive skin or eczema, it can make a profound difference in their daily comfort.
The good news? Australia has excellent options available at every price point, from budget-friendly Earth Choice to certified premium Ecostore. You don’t need to import expensive international brands or make your own—our local and readily available products are genuinely world-class.
The key takeaways:
Fragrance-free is essential for sensitive skin (not just “unscented”)
Enzyme-free formulas are safest for babies with eczema
The cost difference compared with regular detergent is usually small
Australian-made options (Purity, Earth Choice) perform excellently
Always use an extra rinse cycle for sensitive skin
Skip fabric softeners entirely
Starting point for most Australian families:
If you’re not sure where to begin, Cold Power Sensitive offers excellent value and performance for everyday use. If your baby develops any skin issues or has a family history of eczema, step up to Ecostore Ultra Sensitive or Purity Sensitive for the safest, most thoroughly tested options.
Remember: your baby’s clothes might only fit for a few months, but the habits you establish around gentle care—for their skin and the environment—last a lifetime.
Ready to make the switch? Our top recommendation is Ecostore Ultra Sensitive, but any of the fragrance-free, dermatologically tested options in this guide will serve your family well.
Here’s to soft, clean clothes and happy, comfortable baby skin. 🇦🇺
Looking for more baby essentials? Check out our guides to best baby nail clippers and best baby grooming kits for comprehensive reviews.
Frequently asked questions
Is powder or liquid better for baby clothes?
Liquid dissolves fully at the low temperatures most of us wash baby clothes at, so it leaves less residue on fabric — the main irritation risk. Powder is fine in warm washes if it dissolves completely; if you see white marks, switch to liquid.
What ingredients should I avoid?
Fragrance and dyes are the two biggest irritants for sensitive skin, followed by optical brighteners and harsh enzymes. “Fragrance-free” beats “unscented” — unscented products can contain masking fragrance.
Can I just use my regular detergent?
If your baby has no skin issues, often yes — many families simply wash everything together in a sensitive formula. But for eczema-prone or newborn skin, a gentle detergent for the whole family wash is the safer route than separating loads.
How should I wash newborn clothes before the first wear?
One wash in a gentle detergent before first wear removes manufacturing residues. There is no need to wash new clothes multiple times or use hot water — a normal warm cycle does the job.
