Write for Us – Mums and Bubs Australia
Share your parenting expertise, product reviews, and experiences with Australian parents.
About Mums and Bubs
Mums and Bubs is Australia’s trusted resource for honest, practical parenting advice. We help thousands of Australian parents make informed decisions about baby products, parenting challenges, and family life.
Our readers value:
– Honest, evidence-based advice
– Real parent experiences
– Australian-specific recommendations (AS/NZS standards, local retailers, Australian climate)
– Practical, actionable tips (not theory)
We’re Looking For
Content Topics:
Baby Gear Reviews:
– Product comparisons (prams, car seats, carriers, etc.)
– Budget vs premium analysis
– Real-world testing results
– Australian availability and pricing
Parenting Guides:
– Sleep training methods
– Feeding advice (breastfeeding, bottle feeding, solids)
– Development milestones
– Safety tips (Australian standards)
Product Roundups:
– “Best of” lists with genuine recommendations
– Seasonal guides (summer/winter baby gear)
– Age-specific essentials
– Budget-friendly alternatives
Personal Experience:
– Your parenting journey (relatable, honest)
– Lessons learned
– Mistakes to avoid
– What worked for your family
Content Guidelines
We Accept:
✅ Original content only (not published elsewhere)
✅ Australian focus (AUD pricing, local retailers, AS/NZS standards)
✅ Evidence-based (cite sources, real experience)
✅ Practical advice (actionable tips parents can use)
✅ Honest reviews (pros AND cons)
✅ Well-researched (accurate information)
✅ Parent-friendly tone (conversational, supportive)
We Don’t Accept:
❌ Promotional content (disguised ads)
❌ Plagiarized/AI-generated content
❌ Medical advice (consult healthcare professional disclaimers required)
❌ Content published elsewhere
❌ Generic listicles (no “10 Tips” without depth)
❌ US-focused content without Australian adaptation
❌ Affiliate-heavy content with minimal value
Article Requirements
Length:
– Minimum: 1,500 words
– Ideal: 2,500-4,000 words
– Maximum: No limit (if genuinely valuable)
Structure:
– Clear headings (H2, H3)
– Short paragraphs (2-4 sentences)
– Bullet points for lists
– Comparison tables (for product reviews)
– Real examples/anecdotes
– FAQ section (helpful for readers)
Quality Standards:
– No spelling/grammar errors
– Australian English spelling
– Fact-checked information
– Cited sources (where applicable)
– Updated statistics (2024-2026)
– Original photos/images (if including visuals)
Submission Process
Step 1: Pitch Your Idea
Email us at: hello@mumsandbubs.com.au
Include:
– Proposed title
– Brief outline (200-300 words)
– Why our readers will find it valuable
– Your credentials/experience
– Writing samples (if first-time contributor)
Step 2: Approval
We’ll review pitches within 5-7 business days and let you know if approved.
Step 3: Write & Submit
Submit via:
– Google Docs (preferred)
– Word document (.docx)
– Markdown (.md)
Include:
– Your byline (name + brief bio)
– Links to your website/social (optional)
– Original images (if applicable)
– Sources/references
Step 4: Editorial Review
Our team will:
– Review for accuracy
– Edit for clarity/style
– Add internal links
– Optimize for SEO
– Fact-check claims
We may request revisions. Please be responsive to feedback.
Step 5: Publication
Once approved:
– Article published on mumsandbubs.com.au
– Shared on our social channels
– You receive byline credit
– Link to your website/social (if provided)
Author Benefits
What You Get:
Exposure:
– Reach thousands of Australian parents monthly
– Published on established parenting website
– Social media promotion
– Author byline with bio
Portfolio:
– Published work you can showcase
– Add to your writing portfolio
– Link to your website/blog (rel=”nofollow” for SEO compliance)
Community:
– Connect with other parent writers
– Share your expertise
– Help Australian families
What We Provide:
- Professional editing
- SEO optimization
- Image creation (if needed)
- Social media sharing
- Author credit and bio
Editorial Standards
Fact-Checking:
We verify:
– Product prices and availability
– Safety standards (AS/NZS compliance)
– Medical/health claims
– Statistics and data
– Retailer information
Disclosure Requirements:
You must disclose:
– Any affiliate relationships
– Sponsored content
– Free products received for review
– Personal relationships with brands
– Financial interests in products mentioned
We maintain editorial independence. Positive reviews must be genuinely earned, not paid for.
Topics We’re Currently Seeking
High Priority:
- Seasonal guides: Summer/winter baby gear for Australian climate
- Budget comparisons: Premium vs budget product reviews
- Local retailer guides: Best places to shop in major cities
- Real parent experiences: What worked, what didn’t
- Safety updates: Latest AS/NZS standard changes
- Sustainability: Eco-friendly baby product alternatives
Always Welcome:
- Honest product reviews (with both pros and cons)
- Comprehensive buying guides
- Australian-specific parenting challenges
- Regional differences (city vs regional parenting)
- Cultural perspectives (multicultural Australian families)
Not Currently Accepting:
- Pregnancy/fertility advice (have sufficient coverage)
- Toddler content beyond 3 years
- US-focused product reviews
- Recipe/meal prep content
- Birth stories (unless exceptionally unique angle)
Australian Focus
Why Australian Content Matters:
Our readers need:
– AUD pricing (not USD conversions)
– Products available at Australian retailers
– AS/NZS safety standard compliance
– Climate-appropriate recommendations
– Local brand availability
– Australian shipping/returns info
Please include:
– Where to buy in Australia (Baby Bunting, Big W, Kmart, etc.)
– Australian pricing
– AS/NZS compliance notes
– Climate considerations (hot summers, mild winters)
– Australian brands/alternatives
Writing Tips for Success
What Works:
Be specific:
❌ “Buy a good pram”
✅ “The Baby Jogger City Mini GT2 ($699 at Baby Bunting) handles Brisbane footpaths better than…”
Share real experience:
❌ “Babies need sleep”
✅ “After three months of 2-hour wake-ups, we tried [specific method]…”
Include practical details:
❌ “Use muslin wraps”
✅ “I bought 6 bamboo muslin wraps from Kmart ($29 for 4-pack) and used them for…”
Be honest:
❌ “This product is perfect”
✅ “The [product] worked great for X, but struggled with Y…”
Frequently Asked Questions
Q: Do you pay for articles?
A: Currently we operate on a content exchange basis — you receive exposure, backlink, and byline credit. We may introduce payment in future.
Q: How long until my article is published?
A: Typically 2-4 weeks from acceptance, depending on our editorial calendar.
Q: Can I include affiliate links?
A: We handle all affiliate links. You may include one rel=”nofollow” link to your website in your author bio.
Q: Will you edit my work?
A: Yes. We edit for clarity, accuracy, and style consistency. Major changes will be discussed with you.
Q: Can I republish my article elsewhere?
A: No. We require exclusive rights. You may share excerpts with link back to full article.
Q: What if my pitch is rejected?
A: We’ll explain why and may suggest alternative angles. Feel free to pitch again with different topics.
Q: Do I need professional writing experience?
A: No, but you must be able to write clearly and follow our guidelines. Parent expertise valued over writing credentials.
Q: Can I promote my business/services?
A: Brief mention in author bio is fine. Article content must be genuinely helpful, not promotional.
Author Bio Guidelines
Include (100 words max):
– Your name
– Relevant credentials (if applicable)
– Parenting experience (ages of children, location in Australia)
– One link to your website/blog/social (rel=”nofollow”)
– Brief personal detail (makes you relatable)
Example:
*”Sarah Thompson is a Melbourne-based mum of two (ages 3 and 5) and former pediatric nurse. She’s passionate about evidence-based parenting and helping families navigate baby gear overwhelm without breaking the bank. Connect with her at [website].”*
Ready to Contribute?
Start Here:
1. Read our existing content — understand our style and standards
2. Choose a topic — something you have genuine expertise in
3. Prepare your pitch — title, outline, why it’s valuable
4. Email us — hello@mumsandbubs.com.au
5. Wait for response — we’ll get back to you within 5-7 days
Contact:
Email: hello@mumsandbubs.com.au
Website: https://mumsandbubs.com.au
Social: [Social links will be added]
Editorial Team
We’re Australian parents who understand the challenges of finding honest, practical parenting advice. Our team includes:
- Parents with 10+ years combined parenting experience
- Product reviewers who actually test gear
- Content editors focused on accuracy
- SEO specialists ensuring your work reaches parents who need it
We’re excited to feature diverse voices from across Australia — different parenting styles, cultural backgrounds, regional perspectives, and family structures.
Your experience matters. Share it with Australian parents who need to hear it.
*Questions about submitting? Email us at hello@mumsandbubs.com.au and we’ll help you get started.*
